Understanding cultural diversity in business. This book dispels the idea that there is only one way to manage and encourages us to understand our own culture in the workplace before managing and doing business with other national cultures. The authors reveal the 7 key dimensions of business behaviour.  

They explain how to combine and create four basic "types" of corporate culture: The Family (e.g. Japan, Spain, Belgium); the Eiffel (e.g. large French and German companies); the Guided Missile (e.g U.S., U.K.) and the Incubator (e.g. Silicon Valley).

This book has been translated in several different languages and is readily available on the internet.

"(Riding the Waves of Culture has) an extraordinary database from which to draw recommendations for innovative management practices stemming from cultural differences. This is the "hot" new "global" business book, an essential resource." Philip Merry has been the Asian partner of Trompenaars for 8 years – and in his work with a variety of Global Companies he has adapted the model to Asian situations.

Comments about Riding the Waves of Culture

"Based on meticulous and solid research - Riding the Waves of Culture is a masterpiece" – Tom Peters