The Creative Brain - Ned Herrmann  

Unlock your creativity with The Creative Brain

Ned's Personal Invitation:

" Many people have been able to reach my work through workshops or presentations. Now, information about my life's work is available in a book, which I've called The Creative Brain. The book not only documents my exploration into the source of creativity, it is also full of personal anecdotes that enrich and present the material in myriad ways. I use photos, illustrations, graphs, tables, and both verbal and visual metaphors to present my work. In fact, my life experience will give you a sense of how creativity can evolve in a person and help you see the creative process at work in all its stages. This book, in its design, organisation, and format, echoes the whole-brain model I have developed."

In The Creative Brain, now in paperback, Ned Herrmann tells the story of his life's work: learning and teaching about the brain and its influence on many aspects of our lives. These include:

• Creativity
• Communication
• Relationships
• Productivity
• Competence
• Education
• Management Style
• Self-understanding

Written in a user-friendly tone and liberally illustrated, The Creative Brain traces the scientific and historical roots of Ned's time-proven approach to developing our untapped creative resources.

Ned's examination of the psychology and physiology of the brain led him to develop a four-sided model of thinking styles that are metaphorically attributed to four regions of the brain. These four quadrants (A, B, C, D) may be characterised as: A-logical, B-organised, C-interpersonal, and D-imaginative. Creativity, Ned discovered, is a process involving all four quadrants. Ned explains why all four quadrants are important and teaches readers how to access their own full creative potential, both at home and at work.
Through workshops, hundreds of thousands of people from a variety of professional backgrounds have benefitted from the valuable insights gained through Ned's innovative and practical approach. Now these insights are available to an even wider audience. The Creative Brain offers each reader:

• A rich array of options for increasing personal productivity
• A straightforward explanation of Ned's theory
• Insights into how brain dominance affects behaviour
• Practical guidelines for developing a whole brain approach to life

The Creative Brain is available in French and in German as well as English

The Whole Brain Business Book - Ned Herrmann

Goodbye, left brain right brain! Farewell to simplistic concepts and superficial solutions!

In the hot arena of mind research and its applications in business, the new benchmark is Ned Herrmann's Whole Brain Technology. It delivers what it promises!
In his most recent book, Herrmann himself shows how to apply his famous four-quadrant paradigm for maximum productivity and creativity at work. It is the first book to apply whole brain thinking directly to business.

The culmination of decades of research, this guide is as well-balanced as the model of the brain it describes. It is visionary and creative, logical and organised, with conclusions drawn from a database of over 100,000.

You and your organisation will use it to:

• Learn about yourself and your company
• Break out of the "box" created by over-reliance on one or two styles of thinking
• Optimise your leadership and followership styles
• Create and manage Whole Brain teams
• Inject creativity into every area of business

If the administrators in your company are stifling the new ideas put forth by the communicators and visionaries, or if you have shifted too much power from the marketers to the budget cutters and are now paying the price, it's time to get back in balance! Ned Herrmann will show you how to harness the power of all four thinking styles, with exercises and examples citing leading-edge companies. It's smart business! And it's fun!